True, actions speak louder than words as indicators of sentiment.
To purchase a banner ad expressing a sentiment is only a tactic. ...and a tactic toward what end is completely unclear to me. If I were an Apple shareholder I would expect to receive little benefit from Adobe sending Ars a few buck for a banner ad that doesn't indicate a commitment to creating more effective apps for Macs, phones, etc. that Adobe has been in past.
EDIT: And now that I visit http://money.cnn.com/ I discover that they're throwing money for cnn banners too.
EDIT2: Sorry, I did not click on the banner (never feel inclined to on any banner ad). Which reveals the punch line:
The banner actually means, "We love Apple... but... (their behavior is unacceptable)."
To purchase a banner ad expressing a sentiment is only a tactic. ...and a tactic toward what end is completely unclear to me. If I were an Apple shareholder I would expect to receive little benefit from Adobe sending Ars a few buck for a banner ad that doesn't indicate a commitment to creating more effective apps for Macs, phones, etc. that Adobe has been in past.
EDIT: And now that I visit http://money.cnn.com/ I discover that they're throwing money for cnn banners too.
EDIT2: Sorry, I did not click on the banner (never feel inclined to on any banner ad). Which reveals the punch line:
The banner actually means, "We love Apple... but... (their behavior is unacceptable)."