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> For example, the URL bar says they are on Google but they are reading a Slate article. The web is already confusing enough, and AMP makes it worse.

Well, that explains why they wanted Chrome to hide URLs[1].

[1] https://news.ycombinator.com/item?id=7693995




The Chrome experiment in question ended before AMP was even a thought, and AMP and Chrome are separate teams inside Google. I doubt they're even mildly related.


> separate teams

Different teams inside a business can have coordinated long-term goals.

Regardless, their master plan[1] clearly shows "Redesign HTTP", "Browser", and "Next generation web (Fish Pod)" as precursors that lead to "Private Internet", "Walled Garden", "need more cache", and "NEWSBANK".

[1] http://undergoogle.com/tools/GoogleMasterPlan.html




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