If your ambition is to run a software company, you should learn how to write software. There are many programming courses that can teach you enough to build prototype web apps in 2-3 months.
When the startup succeeds and you hire a technical team, knowing how to program will continue to make a huge difference in your ability to recruit and manage that team.
Thanks for the advice. I do believe it's the case, yet at this stage I'm more likely to focus on the market and the users "Getting outside the building" as Steve Blank coined the term. But I take " building a prototype from your answer ". Do you think there any other milestone(s) to achieve ?
When the startup succeeds and you hire a technical team, knowing how to program will continue to make a huge difference in your ability to recruit and manage that team.