I was a recipient of those vouchers, they were only good for a certain subset of shows and then they didn't work when I tried using them.
That said, I never felt baited and switched by TM, the fees are ridiculous but they've always been right there in front of you when you buy the tickets. It was a shock the first time but hundreds of shows later you just kind of accept it. In any case the market drives the show prices for the most part.
so no you're paying $18.50 for the ticket plus $12.25 in fees just in order to get your ticket. That's 66% of the face value of the ticket in fees alone (assuming you don't get tricked into the $8 "protection" which would bring the fees to 109% of face value of the tickets)
Want to get 2 tickets? You'd think that you'd only have to pay the fees once since it is all processed together but nope, now the fees all double.
There are no alternative ticketing options short of going to the venue and getting tickets in person, so there is not really any competition, so I'm not sure how you can say the market drives the prices when the prices are set by a company that has no competition (and the lack of competition is due to exclusive deals, not really anything else)
The dirty secret is that those fees are really part of the ticket price. It is still the market at work, albeit a dark and slimy kind of market that makes you feel bad about the future of commerce. If in your example you truly couldn't/wouldn't pay more than 18.50 once you saw the fees, someone else would.
That's a fair point. I think for me it's more a matter of principle. I believe everyone should have the opportunity (within reason, I don't expect bands/companies to take losses) to see live performances, so the argument of "well someone else is willing to pay more so tough luck" doesn't really hold weight to me. I think that a truly "good" ticketing company wouldn't put maximum profits above the artists/fans. I also don't believe that ticketing companies should be taking 40% (or more) of the ticket price.
It describes a band going on a 28 day tour in which they played 24 shows and ended up losing $11,819 overall, despite good ticket sales. Just out of curiosity I ran some basic numbers. They note in the article that they made just under $100k from tickets. They also mentioned that they sold 1129 tickets for just one show. Since that show was noteworthy, I'm going to assume that it was the biggest show of the tour, so for the purpose of calculations, I'll be conservative and estimate that they sold 750 tickets per show on average. Again, conservatively estimating, I'll assume their tickets were sold for $20 total, including fees. With those numbers, the total amount of revenue from ticket sales would be:
750 tickets x 24 shows x $20 = $360,000
So if they took away $100k from that, they're getting ~28% and in the end they operated at a loss. This is also a band that doesn't have a label, which is not true for many, which reduces that even further. Even if you drop the 750 estimate to 500, they're still taking away less than 50% when the whole tour is about them in the first place.
Obviously this is all speculation and assumptions but as someone who goes to a lot of concerts and has spoken with a lot of people involved in the industry, unless you're some super huge pop sensation (which is a whole different can of worms since many of those "artists" are not even involved in the creation of their own "art") this seems to be pretty indicative of the state of the industry.
I'm a firm believer in the importance of creative arts outside the realm of traditional capitalism, so I'll continue to have beef with Ticketmaster and any other company that preys on artists and fans for the sole purpose of maximum profits, but I can understand where you are coming from if you don't share the same ideals as I do.
I would feel bette about the fees if we could treat them like airline fares are treated now. All prices must be quoted inclusive of fees. Even if fees continue to make up 60+% of the total cost, at least it feels more honest.
WTH is the difference between a "service fee" and "order processing fee"?
Anyhow, this is not limited to Ticketmaster. Think "fuel surcharges" by airlines or "resort fees" from hotels.
The best way to solve it is to require all such mandatory "fees" be incorporated into the advertised base price. Why this isn't law already is beyond me.
That's ... lots of shows. If that's your lifestyle, you certainly would become accustomed to the fees. Admittedly, my social circle is not really urban, so I'm not aware of anyone who'd be so accustomed to TM's fee structure.
That said, I never felt baited and switched by TM, the fees are ridiculous but they've always been right there in front of you when you buy the tickets. It was a shock the first time but hundreds of shows later you just kind of accept it. In any case the market drives the show prices for the most part.