How does the current Apple identify the correct idealised user when they don't seem to share the required taste?
They need to relearn and engage in user discovery and questioning until they realise what niches they occupy and their use cases and needs.
I doubt Apple's former lead would ever have put out a Mac that needs a dongle to connect to iPhone but not Android. I doubt he'd have killed Apple monitors as an iMac sat next to a black LG is just so damn ugly. iOS, MacOS and current hardware shows, oh so clearly, that once notorious sense of detail and overall direction is long gone.
As is, their idealised user is envisioning all the wrong gimmicky things and missing most of the details. They're trying to play "what would Steve do?" but not being him they can't play that game well.
Does it come in the box? No. So you just bought a $900 phone, and a couple months later you bought a $2.5k+ computer, and oh, HAHAHAHAHA, the fucking cable you need isn't included.
What type of user experience is that?
As a side note: there's nothing wrong with usb-c. I can see why it's an improvement! But the reason apple are pricks is they didn't also throw in a single usb-a port so we can keep using the dozen devices and 30 cables I already own.
I don't get this argument. How long does a manufacturer keep supporting an old port because users have older devices?
The current phone does not come with a usb-c cable because it is older than the MacBook Pros and the Laptops don't come with a lightning cable because not everyone that has the laptop has an iPhone.
I'm sure the next iPhone will come with a usb-c cable and then people will complain that they can't charge it with their old laptops.
They need to relearn and engage in user discovery and questioning until they realise what niches they occupy and their use cases and needs.
I doubt Apple's former lead would ever have put out a Mac that needs a dongle to connect to iPhone but not Android. I doubt he'd have killed Apple monitors as an iMac sat next to a black LG is just so damn ugly. iOS, MacOS and current hardware shows, oh so clearly, that once notorious sense of detail and overall direction is long gone.
As is, their idealised user is envisioning all the wrong gimmicky things and missing most of the details. They're trying to play "what would Steve do?" but not being him they can't play that game well.