On: Tell HN: Take My Idea - A Social Calendar

[bemmu]

The CPMs on event related things might be high enough to just rely on ads.

http://mixergy.com/evite-harry-lin/ "effective CPM, when I left the company, we got, we’d driven it up, the effective CPM was just under ten dollars. And on certain pages, certain classes of pages, we enjoyed a one hundred dollar CPM, on all those ads"

[zck → bemmu]

I can imagine that, for example, TGI Friday's would pay a decent amount for an ad on a meeting request to eat out at Chili's or Ruby Tuesday's.

[hajrice → zck]

Keep in mind that it's really hard to approach these types of companies. And when you do approach them, you'll have to have a large audience.