Most definitely. I think the management logic went something like the following:
- Why aren't twitter's ad impressions worth a fraction of Facebook's?
- Because FB uses an algorithmic feed which allows more precise targeting based on engagement, which has a lot more data points than Retweets or replies.
- OK let's build that.
- Done
- Wait, why is there unsavory content showing up as a trending topic on Twitter?
- Because people engage with it, and due to the shape of Twitter's graph, there's a much greater chance of users encountering content that has not been as thoroughly vetted by the social filter (compared to Facebook).
- We must stop this.
- How, we already offer verified accounts and disallow overt harassment.
- Well, let's just remove unsavory stuff from the trending list.
- Done
- Wait, that didn't really stop it, what else can we do?
- Censorship
- Love it, let's do it. We can help the cause of good by preventing users from seeing content that we deem unsavory.
Most definitely. I think the management logic went something like the following:
- Why aren't twitter's ad impressions worth a fraction of Facebook's?
- Because FB uses an algorithmic feed which allows more precise targeting based on engagement, which has a lot more data points than Retweets or replies.
- OK let's build that.
- Done
- Wait, why is there unsavory content showing up as a trending topic on Twitter?
- Because people engage with it, and due to the shape of Twitter's graph, there's a much greater chance of users encountering content that has not been as thoroughly vetted by the social filter (compared to Facebook).
- We must stop this.
- How, we already offer verified accounts and disallow overt harassment.
- Well, let's just remove unsavory stuff from the trending list.
- Done
- Wait, that didn't really stop it, what else can we do?
- Censorship
- Love it, let's do it. We can help the cause of good by preventing users from seeing content that we deem unsavory.