The first person to succeed will usher in a new transportation revolution and become insanely rich.
But I think a certain amount of hubris is what's causing all these companies to take a swing and then back out once they realize what they're up against. It's not an easy nut to crack. The software in itself is incredibly complicated, not to mention the politics involved, and all the special interests you have to win over before you can even pass go. But then the fact that you need to attach it to a car means you also have to compete in one of the largest and most competitive industries that ever existed.
But I think a certain amount of hubris is what's causing all these companies to take a swing and then back out once they realize what they're up against. It's not an easy nut to crack. The software in itself is incredibly complicated, not to mention the politics involved, and all the special interests you have to win over before you can even pass go. But then the fact that you need to attach it to a car means you also have to compete in one of the largest and most competitive industries that ever existed.