I wonder, did he read this much when he was founding Microsoft? I ask because, as someone who would love to read, I feel like I never have the time. And strangely, I feel morally guilty for prioritizing other things like career growth etc.
If you can spare an hour a day, and can read at least a page every two minutes, that's 210 pages a week. I understand if you have family obligations and long work hours but I also like to squeeze some reading in during lunch if it's not a social lunch or maybe right before bed. Just like everything else in life you have to find the time for it and then make the time for it.
I manage about a book a week reading for a half hour or so at lunch time. It's not usually heavyweight stuff - fantasy, historical fiction, sci-fi, on my kindle. But hey, it's my lunch break, right?
Gosh, I'm a slow reader. Usually when I read books (mostly non-fiction) it takes me a few days. If I just partitioned it to 30 minutes at lunch time like yourself, it would've taken me two to three weeks to read The New Jim Crow!
Audiobooks are always an option! Since I spend most of my day in front of a computer, I tend to favor audiobooks. You can also listen to em while commuting or eating.
This is one of the reasons why I favor public transport over driving my own car. I know that when driving to work I could listen to an audiobook, but I much prefer reading over listening. I just happend to learn better that way and enjoy it more.
On my last job, I had 30-40 minutes on the bus back and to work every day and got a lot of reading done. Now I live about 8 minutes from my job which unfortunately is not worth it to start reading.