that's incredibly simple, I thought some NLP and web crawling was involved.
The bigger challenge are fake news generating disinformation and fake comments on various social media platforms.
This is especially true in reddit where sockpuppetry and vote manipulation as well as band wagoning is rampant. Anonymity in social network seems to serve the voice of those who exploit it's weakness as well as the general naivety and indifference from it's audiences.
For example, in various cryptocoin subreddits I'm seeing a lot of said activities, even where it is blatantly obvious, the moderators seem to turn the other cheeck as it generates long debates.
As I recall, Zuckerberg did the same shit in the early days according the movie The social network where he would jump in discussion and generate long debates. Except, now the very technique is being used for political and manipulations in un-regulated "crypto-anarchist-code-is-law" market exchanges.
It's a matter of time before more tools that help the user cut through the bullshit appears. There will be tit for tats on both sides but in the long run it's to make fake information expensive to be disseminated.