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If consistently releasing great products to generate hype about future products is "metamarketing", then yes, Apple is all about marketing.


People just forget about Apple's failed products. Rev. A anything, the iPod HiFi, etc.


There is a fundamental difference between a shipping product that doesn't meet its sales targets and gets canned and a leaked video of a non-existent product that gets canned before production.


Apple's failed products are more notable because of two facts: * they release very small number of products * there have only had a small number of failed products




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