"""In other words, there's no software that is designed to increase productivity -- to put powerful systems in place that stop negative inertia and establish a "creative and chaotic order," if you will."""
All other considerations aside, what you seem to be asking is for companies to alter their whole way of working (plus adopt new software tools) on the promise of "10x productivity". That's going to be a very tough sell, particularly if you're just starting out and have no management experience. Just as techies are suspicious of "noobs" with ambitious ideas but no code, so managers are going to ask you about your track record right from the start.
It's almost like you're saying "I want to write a program which can create love, then educate people about being in love" when really you should focus on a specific tool for a particular problem, like creating a dating website or something. Changing the insides of people's heads is the hardest thing you'll ever try to do, so something smaller would be a more achievable goal.
It's good to be ambitious, but equally you need targets you can hit immediately. Reduce the thing to its bare essentials then see where you can go with it.
"All other considerations aside, what you seem to be asking is for companies to alter their whole way of working (plus adopt new software tools) on the promise of "10x productivity".That's going to be a very tough sell, particularly if you're just starting out and have no management experience."
I agree. Good point. My potential partner has about 15 years of experience in consulting, software engineering, and business development for his clients.
A good way to help people see the value in our product/service would be to illustrate with case studies from his past clients.
On your other point about asking clients to change too much, what I'm thinking is that people will buy our product because of the quality of our marketing. This will not require anything except a credit card and excitement from our marketing (you can sell almost anything with good marketing; in our case people will actually receive A LOT of value too, not just be sold on good value).
Most people won't actually do what we suggest, but those who do will see the results of what we've taught them. (Maybe 5% of people who buy our educational tools will actually use them)
This may not sound like very many people, but if that 5% of people really do have 10x their income as a result of the education we've provided, I will feel great! And all of their business type friends will want to know, "Hey, what do you attribute your success to?"
Then they'll say "XYZ company gave us the education and tools we needed to become successful."
Not only will that be good for marketing and goodwill purposes, but will give us new client testimonials that can be used for future marketing.
"It's good to be ambitious, but equally you need targets you can hit immediately. Reduce the thing to its bare essentials then see where you can go with it."
This is very good to keep in mind. I'll have to define a clear goal that we can hit in the next couple months.
What is the status quo that you are using to make the 10X promise? This will change in different companies and goes to the hear of your promise? What is the base for the 10X comparison?
All other considerations aside, what you seem to be asking is for companies to alter their whole way of working (plus adopt new software tools) on the promise of "10x productivity". That's going to be a very tough sell, particularly if you're just starting out and have no management experience. Just as techies are suspicious of "noobs" with ambitious ideas but no code, so managers are going to ask you about your track record right from the start.
It's almost like you're saying "I want to write a program which can create love, then educate people about being in love" when really you should focus on a specific tool for a particular problem, like creating a dating website or something. Changing the insides of people's heads is the hardest thing you'll ever try to do, so something smaller would be a more achievable goal.
It's good to be ambitious, but equally you need targets you can hit immediately. Reduce the thing to its bare essentials then see where you can go with it.