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In other news, websites aren't magazines. They are rendered on my computer using my CPU time in the way I choose them to be rendered.


Come on. This type of ad is the most efficient possible - text only. Bandwidth isn't free for the host, either. The money has to come from somewhere.

> the sponsor message is loaded by a request that returns a 242 byte response so we're talking 0.03% of the overall page size.


> The money has to come from somewhere.

It can't be that important, I don't see it in the troyhunt.com rss feed.


You're right.

The secondary effect is that streams that need sponsorship dollars to exist will begin modifying the content of their stream itself. This seems worse to me, but it's clearly the direction the market is pushing ad-supported content: into the "bad old days" of advertisers getting editorial privilege.




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