This is why the whole startup space drives me mad!
You can do a whole lot of naval gazing, and then what are you left with?
First movers are hard, because (as you've described) you have to educate the market, and then give a reason to buy.
Think about the marketing effort of Lotus-123 vs Excel.
Or Twitter vs Facebook
Or Dwarf Fortress vs Minecraft
This is why I think Scott Adam's book "How to fail at almost everything and still win big" is brilliant. He suggests focusing on the process (get the process right) and the goal will look after itself
You can do a whole lot of naval gazing, and then what are you left with?
First movers are hard, because (as you've described) you have to educate the market, and then give a reason to buy.
Think about the marketing effort of Lotus-123 vs Excel.
Or Twitter vs Facebook
Or Dwarf Fortress vs Minecraft
This is why I think Scott Adam's book "How to fail at almost everything and still win big" is brilliant. He suggests focusing on the process (get the process right) and the goal will look after itself