But I really think that it is a good thing that it is not dependent on working within a single company as I have feeling that different kind of loyalty programs are approaching the serfdom in the longer run, as people are afraid to leave as they would not receive the level of compensation from somewhere else.
PS. I do not think that it is fair that some childless 40-year old are free riding on top of the society.
Just like there are many 20-something that have children and a full schedule and maybe even health issues.