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The company's margins are irrelevant to my purchasing decision.

Kudos to them for putting in the R&D to come up with substantial features that commodity laptop manufacturers (and Microsoft) have failed to replicate for years. That doesn't make any of the things in my list less valuable relative to alternatives.

> Apple's keyboard quality has decreased significantly across all products. For example, compare the keyboard on a 2016 12" MacBook to the 2010 17" MBP. Or a 2010 15" MBP to a 2016 15" MBP. Key travel is shallower and there's less physical feedback.

OK--that one's a little subjective. How about the other dozen or so things in the list? Can you see how they (perhaps) might justify a higher price to some people?




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