A lot of websites are out there for people to Socialize, interact with content and have fun on (outside Facebook.com). Those are the main target audience for embedding Games.
The user does not leave the website, can leave the games when they want and return to the site. Makes the experience similar to Youtube embed of videos.
The user does not leave the website, can leave the games when they want and return to the site. Makes the experience similar to Youtube embed of videos.