This gorgeous phone has a 2040x1080 17:9 6.4" 360ppi display. That's a new form factor I haven't seen anywhere else.
As long as the phone is not used for VR, 360ppi is plenty.
Regarding the front camera placement, that's somewhat inconvenient, on the other hand I don't use the front camera that much.
If Apple manages to integrate the home button into the display (as rumored) they could make the usable area even larger than 91.3%.
I agree - I think it looks really striking. The odd aspect ratio actually lets them have a standard 16x9 ratio screen above the software button row at the bottom.
Regarding the front camera placement, that's somewhat inconvenient, on the other hand I don't use the front camera that much.
If Apple manages to integrate the home button into the display (as rumored) they could make the usable area even larger than 91.3%.