On: My how far you have come, Apple.

[Keyframe]

OK, I'll say it - Apple is a marketing company, always was and always will be.

[endtime → Keyframe]

I'd argue that they're an excellent design company with good marketing, good hardware, and mediocre software.

[seldo → endtime]

I would argue that you can wrap up all those up by saying that they focus on the user experience, rather than on any of functionality, features, performance or price. And it turns out people like stuff that works easily, even if it doesn't do exactly what they want.