For any sale of a reasonable size, it will go beyond (or not even involve) selling to the end user of the potential customer, but selling into enterprise stakeholders at various levels.
Each of these needs their own messaging crafted for them, and these messages will need to be aligned with the product roadmap.
Important to align with the product roadmap as particularly if the sales cycle is long, companies will typically sell ahead of what the product is currently capable of, with the intention of the product being able to do that by the time the deal is completed.
Each of these needs their own messaging crafted for them, and these messages will need to be aligned with the product roadmap.
Important to align with the product roadmap as particularly if the sales cycle is long, companies will typically sell ahead of what the product is currently capable of, with the intention of the product being able to do that by the time the deal is completed.