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I think that was a large portion of the attraction for me, too. Plus, all the mental engagement of running a guild filled a void in my life, since my job was not very mentally engaging at the time. (Running a guild is of comparable complexity to running a fairly simple business like a hairdresser or restaurant, except with a bigger staff. You have employee relations, accounting, governance issues, embezzlement, the whole nine yards.)

I've said it before and I'll say it again: you can structure your business such that it is also a success surrogate. Less dragons, better loot.

(A sufficiently data-driven business can produce shiny pixels of happiness every week out of a few hours of effort. Trust me.)




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