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I remember taking the test in high school and just feeling the bias creep into my answers. Like, I would answer in ways I wanted to be viewed, not how I actually act.

Apart from that, I don't think there are necessarily problems in treating it as a fun personality test, like "astrology or tarot cards" as others have said. But in the digital marketing space, Buyer Modalities is a popular model used to segment site visitors. It's based on the Myers-Briggs so it's inherently useless, but makes you feel like you're doing rigorous work.



> I would answer in ways I wanted to be viewed, not how I actually act.

Do you know if it was an official MBTI test or something else? In keeping with the "no wrong personality" mantra, I found the test questions to be fairly neutral. By that I mean neither option would be perceived as socially unacceptable, just different personal preferences.




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