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EDIT: I'm not trying to bag on them, I just think they need to work on their messaging if they want to be effective:

That website seems about as in touch with people not of the same mindset as the back pages of norml's website (once you got past the parts written by a pr person). It's got a rotating banner to "cancel netflix" which links to a 2013 post about how netflix will make you use only certain browsers. Makes the site either seem disused... or "tinfoil" as I think most consumers love netflix.

(note I only used norml as an example because their site used to (and may still be) well articulated argument on the front which quickly devolves into what many people would see as weakly argued reasons for letting me get high. it's why, in any movement, you put your articulate people out front even if they're not the real driver).



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