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But are people paying for it if MongoDB is "killing it". If not, no business model.



Yes. Enterprise companies are paying for it many you would know e.g. eBay, LinkedIn, Adobe etc.

In Big Data specifically when we are spending tens of millions on Hadoop/Spark/NVidia clusters buying a few extra licenses for MongoDB is nothing. And what makes Big Data even more compelling for database vendors is that often by law or for privacy reasons we are forced to run everything inhouse i.e. strictly no cloud.




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