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Unique selling proposition



and they are that? I don't understand, but english is my native language so maybe I'm not grasping the meaning of words maybe?


I think OP used "they're" instead of "their". Read the sentence again with that in mind and it makes sense.


Sorry, fixed. Blooming autocorrect.


Just read this: https://en.wikipedia.org/wiki/Unique_selling_proposition

It is very common business lingo, but you couldn't be blamed for ignoring such things.




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