Can't read the article at work but I'll just add this anecdote: Uber is so aggressively adding promos in my city that it's actually cheaper for me to to take a 15-20 min ride in an Uber in a suburb than using local transit.
And just two days ago, my friend took an Uber from the suburbs to downtown (25-30 min ride), which only cost him an extra two bucks compared to taking public transit (1.5 - 2 hours commute).
And just two days ago, my friend took an Uber from the suburbs to downtown (25-30 min ride), which only cost him an extra two bucks compared to taking public transit (1.5 - 2 hours commute).