> 900M - 1B is defined as the Monthly Active Users figure.
Okay that's the disconnect. Monthly uniques typically count is unique accesses of a web page by non-bots / spam. This is how I've seen it defined in every analytics software package I've ever used. Monthly active users is a vastly different concept as it implies repeat access within the month.
Though judging by the downvotes on my parent comment I'm guessing my thinking of the terms is NOT standard? Not going to lie I'm a bit confused around this. I'm going to have to look into it more.
Sorry, my mistake for being loose with my own terminology. I thought it was implied that I meant unique users, which, given my own comment about terminology, was a bit hypocritical of me.
Okay that's the disconnect. Monthly uniques typically count is unique accesses of a web page by non-bots / spam. This is how I've seen it defined in every analytics software package I've ever used. Monthly active users is a vastly different concept as it implies repeat access within the month.
Though judging by the downvotes on my parent comment I'm guessing my thinking of the terms is NOT standard? Not going to lie I'm a bit confused around this. I'm going to have to look into it more.