> This is an indication to the user that the site has certain traits (particularly, the UX they experience with AMP sites), and that if they like those traits, they should pick the site over others, and conversely if they dislike those traits, they should favor sites without the indicator over those with it.
You can make a website load like AMP without going through AMP. This is not an indication of a UX trait, this is an indication of using Google's technology and nothing more.
If you have Website A using AMP and Website B not using AMP but able to load in the same way, the Google search is going to show a label next to Website A and not Website B. Do you feel that this is fair? Or another way to force operators to now generate an AMP version of their website? Because I see this as the latter.
> No, its information (the same as providing, e.g., [PDF] notations), not "indirect ranking". How it affects behavior, like a file-format flag, is dependent on the value (positive or negative) the user ascribes to the trait it provides notice of.
Ranking determines where a website shows up and affects user behavior by users choosing the higher ranked websites. This has the same behavior without reordering things. I would call that a form of ranking but this is just splitting hairs; we're saying the same things.
You can make a website load like AMP without going through AMP. This is not an indication of a UX trait, this is an indication of using Google's technology and nothing more.
If you have Website A using AMP and Website B not using AMP but able to load in the same way, the Google search is going to show a label next to Website A and not Website B. Do you feel that this is fair? Or another way to force operators to now generate an AMP version of their website? Because I see this as the latter.
> No, its information (the same as providing, e.g., [PDF] notations), not "indirect ranking". How it affects behavior, like a file-format flag, is dependent on the value (positive or negative) the user ascribes to the trait it provides notice of.
Ranking determines where a website shows up and affects user behavior by users choosing the higher ranked websites. This has the same behavior without reordering things. I would call that a form of ranking but this is just splitting hairs; we're saying the same things.