I don't want: to serve advertisements, to force people to link to their identity, to cause friction to an already engaged user (no signups form / no captcha), to feel like a bolted on service / widget (I want to feel like part of the site), cluttered ui with to many options.
Hard to put into words the things I don't want Remarkbox to be.
One of the design goals is to _not_ be disqus.