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I was thinking the exact same thing. It's not a beauty contest as long as Uber is owning the prototype fleet. Plus, I think it will clue in other drivers to: "Dude, that was one of those 'driverless ubers' right?"



> It's not a beauty contest

And plenty of taxis in my neck of the woods have rooftop advertising, anyway.

On the other hand, it makes it clear the car is an Uber. Illegal parking and such will be a lot easier to ticket.




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