I believe it is meant to be a serious analysis after observing many (but clearly not all) media outlets. I suspect the intelligence agencies are included due to their ties to media outlets (while other government agencies have less to do with media).
I agree that it could use a lot more polish and copy-editing for consistency.
It could use an explanation of what it's trying to accomplish and what its conclusions are based on. As it stands this is the equivalent of a blurry infographic that your grandma shared on Facebook.
I agree that it could use a lot more polish and copy-editing for consistency.