When I write, I get more clickthroughs on "3000-word article on X" than "Article on X".
I think people use it as a proxy for depth. It's how they know "Oh, this isn't just a quick blurb or press release, this is the real thing. Someone put effort into this."
I think people use it as a proxy for depth. It's how they know "Oh, this isn't just a quick blurb or press release, this is the real thing. Someone put effort into this."