I thought this was going to be about designing navigation for a website. I read through the whole article waiting for them to tell me how their studies showed users were more likely to click on links at the bottom of a landing page than at the top, because they didn't have to "Travel" back upwards to click on it. Funny how we sometimes make assumptions about what where we think an article is going.
It was still interesting, it just wasn't what I was expecting :-)
It was still interesting, it just wasn't what I was expecting :-)