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The short answer is yes it's ok, but may provoke some pushback in comments.

The nuanced answer is that there's a bit of a sliding scale. Known users, who have been participating in the community for a while, can do some things that might be spammy in other contexts, such as when a new account is created only to promote something. Of course that only holds as long as they do it tastefully (e.g. don't try to hijack someone else's launch) and don't do it much.

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