Really great interview about work, creativity, success, the music industry, etc. Very informative, with several funny parts.
Some interesting points:
- two of the guys have known each other since they were 11
- before the treadmill video, they had a video on iFilm that got 400K views - that's how they got the idea to do internet video
- record labels are useful because they give you the time, freedom and $$ to do stuff like buy 8 treadmills and spend three weeks choreographing a music video
- the internet stuff doesn't make enough money for their label so they need to find corporate sponsors. Different set of problems
Really great interview about work, creativity, success, the music industry, etc. Very informative, with several funny parts.
Some interesting points:
- two of the guys have known each other since they were 11
- before the treadmill video, they had a video on iFilm that got 400K views - that's how they got the idea to do internet video
- record labels are useful because they give you the time, freedom and $$ to do stuff like buy 8 treadmills and spend three weeks choreographing a music video
- the internet stuff doesn't make enough money for their label so they need to find corporate sponsors. Different set of problems