"The plane is a a Boeing 767-300 operated by Atlas Air, an existing provider of air cargo services for Amazon.com."
So it seems a bit like they are announcing a paint job on a vendor's plane. However, the underlying story reminds me a bit about Sears & Roebuck. That retailer came to dominate the scene by innovating in the logistics of getting material and goods "most of the way" there so that ordering out of the "Sear's Catalog" could be just as good as going to the store.
So it seems a bit like they are announcing a paint job on a vendor's plane. However, the underlying story reminds me a bit about Sears & Roebuck. That retailer came to dominate the scene by innovating in the logistics of getting material and goods "most of the way" there so that ordering out of the "Sear's Catalog" could be just as good as going to the store.