Dorco are the real winners here. They get DSC's massive marketing campaigns (pitching them against premium razors), while selling directly to budget conscious consumers. Dorco sells blades either way.
There's quite an interesting lesson in branding here, many believe strong branding is a vital asset. Yet, the right white-label deal can be better - Essentially getting people to pay to market your product. Plus Dorco didn't jump into the partnership (I'm sure DSC asked for exclusivity deals in the US and Europe), a smart move indeed!
I'm now scratching my head wondering why someone would pay so much for DSC..
There's quite an interesting lesson in branding here, many believe strong branding is a vital asset. Yet, the right white-label deal can be better - Essentially getting people to pay to market your product. Plus Dorco didn't jump into the partnership (I'm sure DSC asked for exclusivity deals in the US and Europe), a smart move indeed!
I'm now scratching my head wondering why someone would pay so much for DSC..