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"The problem is digital cameras would never replace film as a business even if Kodak went 100% into digital. They needed to diversify."

In my short time in business, I have noticed how rare it is for a company to successfully get smaller and survive- even when the obvious business is going away.




If you have 1000 mid-level managers, how many of them can you get on board with a plan to end up with 300 mid-level managers? The ones who do not get on board are a huge cost that your competitors don't have to offset in their top line.




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