It amazed me the other day when I was speaking with a friend of mine who built and sold his successful company pre dot-com. The company made it easier for people to receive faxes about a product/service being mentioned in radio.
The amazing part: of course, when one hears radio these days, we normally think of commuter traffic. But, what my friend discovered then was that a significant percentage of listeners were at work, where they had fax machines! What I am trying to say is that a little more digging and setting your assumptions aside about a market can bring interesting results!
So, dear hackers, how do you do your market research? Do you settle for a quick Google search or scourge through the databases at your local library?
