Online Marketing Manager
This position is based in San Francisco & Palo Alto, CA.
Looking for your next growth challenge? We are looking for Online Marketing Manager, Growth for lollicam app who can strategically unlock the next stages of growth and continue to delight more and more users around the world.
lollicam is an iconic and fun video creation app which users around the world love to create memorable moments and share them with friends and family - but it's still "day one" in inspiring the world to create more and share more videos out of every day, across all their messengers and social networks.
You are a consumer-focused, data-driven, creative marketing leader who has successfully designed and delivered growth results at scale in the digital world.
You will innovate and deliver bold new ways for us to systematically acquire new downloads, activate lollicam to be visible in every online marketing channels. You will make our users to easily find our app in the app stores, and engage them day after day with new contents from lollicam, so they stay with us longer - and bring their friends with our app.
You will drive the strategy and operate daily marketing promotion for your functional area, and oversee the development of new contents by working together with our creative team.
The successful candidate will have led growth for popular "must-have" consumer apps across platforms, combining creativity and passion for amazing customer experiences with a growth hacker approach to driving acquisition. She or he will have a deep understanding of the acquisition/referrals, activation/onboarding, and adoption/retention loop.
She or he must be highly analytical, able to work extremely effectively in lean startup environment, and adept at synthesizing a variety of technologies and capabilities into high quality, simple and entertaining apps that customers love.
Key responsibilities:
• Create the overall growth strategy, roadmap, requirements, and release schedule to drive user and usage growth.
• Manage and lead the daily online marketing activities in various social media, messenger, web, email, in-app and any right marketing channels
• Provide the lead generation for what kinds of contents should be created for growth hacking with contents team
• Acted as the frontline to communicate with user’s requests, needs and complaints and implement user’s needs to product planning and roadmap collectively
• Manage the brand identity and awareness to improve user’s perception and support all the PR activities in corporate
• Generate and go deep on consumer insights, business and product analytics, and competitive intelligence to drive product innovation and continuous iteration.
• Learn from customer feedback, behavioral measurements, and other data sources to craft better experiences and ensure we are building the right features over time.
• Work cross-functionally with contents creation team and UX, engineering, and partnership teams to deliver growth on lollicam in the US market.
• Drive positive business outcomes including aggressively growing our acquisition rate, retaining existing customers, and engaging new ones by helping craft a vision for and then delivering bold product innovation.
• Make decisions around build versus buy to optimize around time-to-market.
Basic Qualifications:
• Bachelor's degree from a top university, or appropriate work experience on well-loved technology products.
• 3+ years post MBA, or 5+ years work experience performing relevant product management job functions.
• Mobile experience across top-tier platforms or relevant consumer application or software experience.
• Experience relying on analytics and data to shape product decisions and empower tracking the effectiveness of change.
• Extensive multivariate (A/B) testing and funnel optimization experience.
• Passion for mobile video and media business
• Experience working with a cross-functional team across design, marketing, and engineering team
• Being comfortable in fast-paced and international startup atmosphere
• Experiences to grow mobile apps over 100 million downloaded globally are the strongest plus
• Excellent communication and interpersonal skills
