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This is 100% a marketing tactic. A good one at that and Twilio will probably see a decent ROI from it.

> May be I am old school when I think we should all be rolling like Wozniak's (apple co-founder) not flashy brogrammers who would do anything for marketing.

Woz would be a no one without marketing. And similarly Jobs would be a no one with Woz's product development. I'm not sure why you feel the need to address "has marketing gone too far" when you can simply chose to ignore it?




I just posted pretty much exactly this point and then read further down the read and saw this.

I think people get caught up in the product, and forget that sales is just as important to the core business.




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