This is 100% a marketing tactic. A good one at that and Twilio will probably see a decent ROI from it.
> May be I am old school when I think we should all be rolling like Wozniak's (apple co-founder) not flashy brogrammers who would do anything for marketing.
Woz would be a no one without marketing. And similarly Jobs would be a no one with Woz's product development. I'm not sure why you feel the need to address "has marketing gone too far" when you can simply chose to ignore it?
> May be I am old school when I think we should all be rolling like Wozniak's (apple co-founder) not flashy brogrammers who would do anything for marketing.
Woz would be a no one without marketing. And similarly Jobs would be a no one with Woz's product development. I'm not sure why you feel the need to address "has marketing gone too far" when you can simply chose to ignore it?