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Wasn't there a paper from facebook where it says 80% of videos are watched without sound?

Doesn't it mean that most of these videos are watched with subtitles?

How is that taken into aaoumt with the "death" of text?




> Doesn't it mean that most of these videos are watched with subtitles?

No, it means they're not actually watched at all. Facebook autoplays videos (without sound) when you scroll through your timeline. If you get distracted and stop scrolling and 10 seconds play, they count that as a "play".




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