Single anonymous blogger claims that advertising is fundamentally broken, and, thus, that all the parties collectively investing billions of dollars into it each year are fools, who do no ROI calculations on their dollars spent.
And here's a non-anonymous blogger who is/has spoken on the same topic at SXSW. I didn't make it there, but I'm looking forward to a synopsis or a video.
"Online Advertising: Losing the Race to the Bottom"
"How individuals and groups can maintain some shred of dignity and support themselves by creating ad and sponsorship programs that benefit and respect publishers, readers and advertisers. Presented by John Gruber of Daring Fireball and Jim Coudal of Coudal Partners and The Deck Network."
Yeah right.