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Why? In case I need to come out and say it - My underwear is clean! It's just not new. Sounds like typical consumerist propaganda.


My boxers become pretty much shredded after 6-7 years.


I wonder about that too. Maybe people are not washing theirs properly (hot)?


Maybe you buy more expensive stuff than I do, but mine would always end up getting holes near the seams just from washing them (yes, hot).


That might be, I try to buy from manufacturers that do not exploit.


All of mine recommend washing in warm water.


Mine say that too (40°C, a bit over body temperature, in case you are used to Fahrenheit). I wash them with 60°C though, which is the normal "near body clothing" washing temperature one should use.


Consumerist propaganda? I can't imagine many people taking it that seriously. I do, in fact, buy new underclothes every 2-3 months only because I prefer the unworn feel. I'm sure many would agree. Looks like a startup with a not-so-novel idea, but a nice ordering interface and hopefully nice ordering process that will succeed.




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