Being a virtual world publisher already dealing with Offerpal and the like this certainly looks attractive. When you're not yet big enough to make it worth getting a payment card in a store, credit cards and pay by phone are your only alternative and are difficult to convert. This gives you a local point of presence for users, I can see this one taking off bigger than the CPA types.
Though they didn't sell me on Kwedit Promise, I'd need to see some deeper explanation and hard figures on that before I go risking the virtual economy on a promise.
I'm a little out of the loop in more ways than one, but isn't the entire meta-shtick of the Colbert Report that everything he says is exactly the opposite of what the audience and creative staff think? His character is a one-man out-group, designed to be laughed at.
If he was praising their capitalist spirit as the second coming of Ronald Reagan himself, perfect for the moral education of the next generation of Republicans, then Kwedit would have reason to be worried.
Regarding the product/service, however, it's one of the most innovative products/services recently launched, IMHO. Potentially explosive. Of course, it's not necessarily http://www.kwedit.com/ who will "own" the space, but right now it seems their's to lose.
Though they didn't sell me on Kwedit Promise, I'd need to see some deeper explanation and hard figures on that before I go risking the virtual economy on a promise.