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> controlling the types of news their consumers get

Of course they are. They control the medium. What a lot of people don't seem to understand is that "it's just an algorithm" isn't a defense. Just because a process involves calculation doesn't make the entire process free of bias or agenda.

The basic decision to use an algorithm is an opinionated decision that affects the outcome. Personal opinion influences how an algorithm was chosen or designed, how it will be applied, the selection of input data, and every other decision made during implementation.

Yes, some time may not intend to add their own bias and opinion, but it still happens. Jacob Appelbaum recently[1] discussed this problem; "Your politics are in everything that you write". The same is true for software and algorithms in general. Your politics are in everything you design. This isn't necessarily a bad thing, but it exists, and pretending that an an algorithm is "unbiased" or otherwise free from human influence and manipulation is foolish.

[1] https://www.youtube.com/watch?v=KJValv4YQcY#t=78



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