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I'm not trying to be technical about this but I still don't consider that marketing.

Sure, you created some content and google picked it up and you managed to get some nice traffic from it. But that is because there was no competition.

That strategy is to rely on a first-mover advantage which is now well known as a poor business strategy. Someone else could easily come along and conduct basic SEO marketing and gets a bunch of links, then you're playing catch up or too busy moving on to another niche.

If on the other hand you conduct more thorough marketing (explained in the post) after finding this niche, it may turn out to be a sustainable business.

From my experience, finding the unexploited opportunities and ranking in google is the easy part. Turning that into a real and scalable business is the hard part and that takes quite a bit of marketing effort (understanding your customers, promotion, PR etc).




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