Nice article. From my experience the biggest troublemakers are often in management two layers or more above and have no discipline in making changes or throwing new ideas into the pipeline.
ha! Very same experience here, too. I was just working at a place where one of the designer-founders redesigned a page to look one way. Then three months later, he redesigned it again, to look back the old way. He actually put these into the pipeline, assigned it to different engineers, and there was no reasoning over choosing one way or the other. Both designs had the same functionality and the same glaring flaws. He just kept wavering and wouldn't even consider doing any user testing or A/B testing on it. Glad I don't work there anymore.
> He just kept wavering and wouldn't even consider doing any user testing or A/B testing on it.
That's why it's essential to pre-commit to a culture of testing everything. It's by far the best weapon you have against a founder with a terrible idea that they won't drop.
Funny thing was this place did espouse "test everything" except it came in the form of our Product leads "test only the things I don't agree with." Which of course meant we were using all of our testing budget on dumb things.
