When I worked at Apple I was shocked, truly shocked, to find that their PR/Advertising was mostly handled by a company in LA and not done entirely in-house.
On one hand I get how secrecy works well for Apple, but on the other it gives them less control over Crystallizing Public Opinion and occasionally results in some pretty weak ads for uninspired product(s/ updates), like the 5s parts all coming together: beautiful but meaningless.
On one hand I get how secrecy works well for Apple, but on the other it gives them less control over Crystallizing Public Opinion and occasionally results in some pretty weak ads for uninspired product(s/ updates), like the 5s parts all coming together: beautiful but meaningless.