> so I'm not sure what appeal this policy is supposed to have.
I've never flown Alaskan, but it's pretty obvious what the appeal is: it's a small optimization to make flying a little more convenient and enjoyable for some people. It seems like it would be nice not to have to wait in the boarding line and manhandle my carry-on. Plus, the policy creates some goodwill because they're passing up an opportunity to nickle-and-dime you.
I've never flown Alaskan, but it's pretty obvious what the appeal is: it's a small optimization to make flying a little more convenient and enjoyable for some people. It seems like it would be nice not to have to wait in the boarding line and manhandle my carry-on. Plus, the policy creates some goodwill because they're passing up an opportunity to nickle-and-dime you.